Coming this February 23rd.  from Assouline Editions (http://www.assouline.com)  is a new book from Olivier Margot on the world of LACOSTE: “The Element Of Style”Lacoste Book by Olivier Margot. The Award winning journalist chronicles the history of the iconic brand which tennis champion René Lacoste created when he applied the now infamous crocodile on his tennis uniform. An era of sport styles that  became comfortable, functional and chic was starting.

For all of you that must anything Lacoste this is ultimate must have. The book will be $50 and will be available at Teatro Verdeon Yorkville Avenue (http://www.teatroverde.com) or at Indigo (http://www.indigo.ca).