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MAN OF THE HOUR – MATT SIMS


Our Man of the Hour is one of the most recognized faces in the Toronto party scene. Check out Matt Sims’ TMI Questionnaire below and if you attend one of his fab parties, tell him we sent you.

JUST THE FACTS

I’m a Cancer Leo cusp.

I’m 23.

I was born: Kingston, ON

I am an Event Producer.

My fave colour: Red

Passion: The idea of creating a shared experience through multi-media art forms.

Fantasy entourage: ME ME ME!

Turn-ons: guys who are independent, who have dark features & guys who are expressive and look like real life anime characters

Irresistible in a mate: someone who fucking gets me and who isn’t diluted by the crazy party life and image.

Phrase I most overuse: Dope!

Most people would be surprised to know I: have a musical background – For my whole teens and childhood I played piano, the violin, studied classical composition & I was in the choir.

Fictional best friend:  Ziggy Stardust

Talent I wish I had: the ability to approach guys

When I order a cocktail I ask for: cocktail? I ask for 2 shots of tequila!

 

GUILTY PLEASURES

TV: Skins and Keeping Up With the Kardashians

Song: Inside Out by Britney Spears

Greatest extravagance: going to the Opera

 

WEAR APPARENT

Jeans: Cheap Mondays or Diesel

Footwear: Anything that I can kick somebody with.

Watch: My iPhone

Eyewear: Well pretend that I still have my 3 pairs of missing Ray Bands.

Casual: black skinny jeans and a T-Shirt, silver neclace

Formal: bow-tie

Perfume / Cologne: Dsquared Wood

 

BEAUTY DUTY

Shampoo: any purple shampoo for Blondes

Face wash: Clinique

Moisturizer: Clinique

Body Lotion: St. Ives

Indulgence: Teeth Whitening

 

GOTTA GETTA GADGET

Gadgets:  iPhone & my Mac

On my music player now:  Britney Spears’ new album on repeat and video game music

I always PVR: Celebrity Rehab & Skins

 

 

CULTURE VULTURE

Last book read: If You’re Gonna Cry Go Outside by: Kelly Cutrone

Last movie seen: Battle of Los Angeles

Last concert: Die Antwoord

Last play: We had a Christmas Pageant at the office

 

OBSESSIONS

Current obsession: Hey Rebel!

Past obsession: Hey Rebel!

Future obsession: Hey Rebel!

 

CRYSTAL BALL

The next big thing will be: I think for the next couple of years viral videos will drive pop-culture itself and musically I think Dupstep will become much more mainstream. After that we will have a new, more electronic incarnation of rock music which will become really popular like it did in the 90s.

 

AND FINALLY …

Words of wisdom: Don’t be a drag just be a queen!

 

Tonight is the largest party brand I’ve ever created called Hey Rebel. It’s an all ages mega party geared towards alternative youth. It’s the only party of its kind in all of Canada and tonight is our March Break edition at Lot 332. You can find more details, the full flyer and ticket info @ heyrebel.com.

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ON A MISSION…


Usually, I am a winter person. I thrive and become alive when every one else seems to be coming down with the winter blues. This summer has been a little crazy! A little eye opening and a whole pile of fun. On second thought…let me clarify with a different kind of fun. My circle of friends hasn’t expanded like this since earlier in the decade. Remember those fun times we had in 2000 – 2003? I have been starting to explore this city’s night life once again and it is expanding my entertainment world! It’s what people do with friends; Go out for a night on the town.

I remember, I used to start my night on a Thursday, working my way down the Church St. strip until Saturday when I went to Fly all night, then the underwear party at the Barn on Sunday, home for a cat nap then to It night club Sunday night. It was non-stop fun! Okay I will admit, my nightlife schedule was a little overboard.

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