About 12 Prides ago, there wasn’t really much of an alternative to for those who wanted to have a different type of Pride. One with a bit of soul and had a different voice to be heard. Sure there were stages where, if you pardon the bold statement, black men were tolerated by gay white men. However,  to hear the really good Soul, House, R&B, Reggae or Hip-Hop really gay men of colour were at DJ’s mercy. You were hard pressed to hear any Patra, L’ll Kim, or even Rick James.  So a committee was formed made up of members of black queer and trans communities that volunteer their time to put together Block-O-Rama every year.

Now in its 12 year, Block-O-Rama is loud, proud, strong and well attended. My own experience with Block-O-Rama is a personal one.  Having been to gay parties and event all over North America I wanted to see more of soul and multi-racial side to Toronto Pride. I first attended Block-O-Rama when my friend Junior promoted it and told me about DJ Jojoflores, a Montreal DJ, who was spinning the last set. From the moment I arrived, Block-O-Rama captivated me and had me coming back every year. Though Block-O-Rama has faced a number of challenges from changing locations annually to noise complaints this multi-cultural event with black faces has risen to whatever push-back it may face.

This year exclusively for GayGuideToronto.com I bring you two of the unique faces involved with Block-O-Rama, DJ’s Jojoflores, I caught up with him in Johannesburg as he just landed, and BlackCat who have sat down with me to give me their unique views of this event’s place in Toronto Pride on Sunday, July 4th from 12-10 p.m. in George Hislop Park.

DJ Jojoflores

Based in Montreal Jojoflores has built a reputation as music’s “Mixed Tape King” and in addition to being a well known, respected and energetic DJ he is CEO of Gotsoul Records and founder of the infamous Therapy events. In addition he’s opened a club, a record shop; and produced numerous records and CD’s.  He was voted “Best International DJ” 4 years running by NYC’s Undaground Archives.  His hard work and talent have garnered an enviable corporate client list which includes the Thompson Hotel Group, MAC Cosmetics, Apple, Hugo Boss, Vanity Fair, Puma, Details Magazine, Banana Republic, Cadillac, and The Delano Hotel. Headling events with Wyclef Jean, Jody Watley, K-OS, Jazzy Jeff and D-Squared. Jojoflores is the 2010 winner of the Marc Echo Stylus Award as House DJ of the Year.

Max MacDonald:  Why DJ Block-O-Rama again?

Jojoflores: I was able to make the time of Block-O-Rama against this year. I am usually in Toronto at this time of year. Every year they invite me back and show their loyalty to me and it’s a great party. I find it shows a great artistic spirit.

MM: What’s the importance of Block-O-Rama in your mind?

JJF: Well it’s one of the few events which is soulful and ethnic. Block-O-Rama is more geared to an ethnic group and I find it nice. It’s a very community oriented event.

MM:  What can your fans and attendees expect at Block-O-Rama 12?

JJF: [Laughs] I don’t know yet. They can expect to hear same type of music presented differently.  One of the things I try and do through my music is make people dance. However, that’s sort of tough as I don’t know the direction I will go. I will probably figure it out closer to the event.

MM: What would you say to an aspiring DJ who wants to be the next Jojoflores?

JJF: Hmmm…get your name out there and give out mixed CD’s. Try to get the right gigs but respect other DJ’s. It is also important to respect the art of DJ’ing and be business savvy. You have to set goals for yourself and try to get to the next level.

For information on Jojoflores click here.

DJ BlackCat

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Pride Toronto volunteer anticipating What I’m Doing At Pride This Year!

DJ Blackcat back to rock your block Pride Toronto!

Pride Toronto’s 30^th anniversary festival features local heroes, international stars, literary lights, interactive arts and everything that is diverse, inclusive, queer and progressive on 9 stages spread over 35 blocks in downtown Toronto.

“Pride-goers can see Cyndi Lauper on the new Queen’s Park stage as part of the expanded Dyke Day program along with local favourites The Cliks, Saidah Baba Talibah, Dragonette, Betti Forde and more” says Mary Zondanos, Arts and Entertainment Manager at Pride Toronto.

Alternaqueer expands its program across the weekend with Lovers Love Haters (Debora Cohen from The Organ’s newest project), MEN, Misstress Barbara LIVE w/ Girls On A Ducati, Ryan G. Hinds, Josie Cotton, Woodhands, Diamond Rings, Private Life (Katie Stelmanis), Copenhagen’s Fagget Fairys and many more.

Divas reign supreme this year with Zelma Davis (from C+C Music Factory), Lolene, one the UK’s hottest exports, local darling Nancy Rancourt, resident Pride diva Simone Denny, Amanda Morra and R&B sensations Ivana Santilli and Jully Black.

Pride Week 2010 also features the TransVerse program, celebrating the Trans community with America’s Best Dance Crew Vogue Evolution, a commissioned dance piece by local superstar Scott Fordham (‘Full of GLEE’), Buck Angel, S. Bear Bergman, Alec Butler, Girlyman – who recently collaborated with Margaret Cho on her upcoming album, San Francisco hip hop notable Katastrophe and more including the official after party done in partnership with Pride Toronto’s South Asian program, FunkAsia!

Dance takes on many forms with Project Dance back for Round Two, along with Colour Me Dragg, Queer Idol’s tribute to Pride Toronto’s 30 year history, House of Monroe, FunkAsia’s amazing dancers, and – another first – the Pride Toronto Flashmob.

In 2010 for the first time, Pride Toronto introduces ‘Werq!’ a circuit music program which spans the whole weekend, taking over Wellesley stage.

“It all kicks off with Aqua Pride, a co-presentation between Pride Toronto and Prism Festival,” says Zondanos. “Prism is one of North America’s largest circuit festivals and we are proud to working with them again.”

The Werq! Stage features Ana Paula, Isaac Escalante, David Morales, Australian dream Kitty Glitter, Honey Dijon, Cajjmere Wray, Mike Viera, Pierre Fitch and others.

The Blockorama stage returns for the 12^th year with a solid line up of resident favourites and new discoveries in George Hislop parkette, including DJ Memphis Sugar, Nik Red, Ayo Leilani, Craig Dominic, Abstract Random, Troy Jackson, Michelle Ross, Ill Nana, Unruly Twin, DJ Bugo and Jojo Flores.

Those hot for electronic music can join JELO, Robb G, The House Moguls, Sydney Blu, Hector Fonseca, Dwayne Minard, MC Flipside, DJ Blackcat, Adam K & Soha, Panic Bomber, Deko-ze, Don Berns AKA Dr. Trance, Neill Macleod, DJ Ritu (BBC radio), Brandon Sek, Chiclet, and  the Yes Yes Y’all crew.

“Pride Toronto’s Village stage includes a stellar line up of Drag Queens, Kings and Burlesque,” Zondanos says, “featuring the Degenderit Cabaret, Zippers Angels, Carlotta Carlisle, GIA, Michel Doiron, Divinesque, Eddie Barnett, Michelle Ross, Ivory, Daytona Bitch, Divine, Genderfuct, Miss Conception, Sofonda Cox, Laura Landauer, Dirk and Flare.

For the younger set, Fruit Loopz produced by Supporting our Youth includes two stages with youth artists in sunny Alexander Parkette, complete with Toronto’s most talented young musicians, slam poets, dancers, actors and drag artists.

The Community Café, Pride Toronto’s community space in which performers donate their performance to the festival in celebration of the community includes the Asian Community AIDS Services, Canadian Tamil Congress, NIA, Bold Steps Dance Studio, Queer Dance Community, Hula Sun Village Dance Troupe, Sapphire Dance Productions and 88 Days of Fortune.

The Pride Lounge, the festival’s singer/songwriter space, will feature performances from Michael Caplan, Meridith Shaw, Melissa Li (from Good Asian Drivers), Michelle Mondesir, Shawnee Lynne, eMKeh, Jaceyln Holmes, Rachel Newman, VIVIV and more.

Literary program Proud Voices is back again with curator Susan G. Cole (Senior Entertainment and Books Editor at NOW Magazine) hosting an incredible and inspiring program with the Aqsa Collective, Truth Is…, Beth Ann Fisher, Christina Starr, Jess Dobkin, Rose Cullis, Krystle Mullin, Lex Vaughn, Mariko Tamaki, Jon Redfern, Shaun Proulx, Emma Donoghue, Pink Ink and Vivek Shraya.

Plot, Engage, Disperse, Pride Toronto’s interactive art program, returns again with students from the Toronto Alternative Arts school, youth from Sketch, life size twister, the “What Does Pride Mean to You” photo project from Pride Toronto’s Youth Committee, live graffiti, sketching and many other ways people can interact with the festival!

Pride Toronto’s new Spotlight Series showcases some of the individuals and organizations who contribute year round to the vibrancy of our cultural community. Carlyle Jansen presents ‘Crave’ a women’s erotic cabaret at the Phoenix, the women behind the ‘club skirts’ Dinah Shore present ‘Jet Setter’ at 99 Sudbury, and Matt Sims presents a special Pride edition of ‘HEY REBEL!’, one of Toronto’s best monthly all ages events at one of Toronto’s best venues, The Great Hall.

In addition, Zahra Dhanani of Funkasia, Nik Red and Shafik Kamani present the official Transverse afterparty at the Phoenix Concert Theatre; Denise Benson and Cozmic Cat present ‘CHERRY BOMB: PRIDE: A DEEPER LOVE’ at Revival; Big Primpin’ does a special edition at Wrongbar; Alan Kliffer presents ‘Gay for Comedy’ at the Panasonic Theatre and the Canadian Lesbian and Gay Archives present a remount of their National Portrait Collection.

“And that’s definitely not all,” says Zondanos. “There are many other performers we will be hosting at Pride this year, so stay tuned!”

For a full schedule of events, including dates, times and locations, keep checking www.pridetoronto.com.