Last season Rudsak (http://www.rudsak.com) paid homage to the jet set life of the 60s and exchanged sex for, well a more conservative look. The Spring 10 collection, which most gay men salivate over, frankly left them a little disinterested. I was invited backstage to meet he designer Evik Asatoorian. In my “bull in a china shop” style of fashion journalism I asked, “Evik where the sex?” A little taken aback be blinked and asked, “what do you mean?” I explained, “Evik Rudsak is known for their extremely sexy menswear, so where the sex?” He explained that Spring 10 was a more conservative look for men and he wanted more style or sex. For Fall 10 the sex is back at Rudsak.
Sitting at the Rudsak show I was a little more skeptical than usual. Frankly I wanted to see hot sex go down the runway. From the minute the lights went down and the runway was ablaze, I wasn’t disappointed. The sex came back big time and went off to war. Taking from the military theme at many of the Toronto collections, Asatoorian brought back the sex with three-quarter length belted coats, hot leather and fabric pants with the leather in the inseam, military hats and boots. In short, it was freakin’ sexy.
After the show, I went backstage and bowed in Asatoorian’s presence. In a media scrum people RAVED about collection. When it came my turn to meet with him I gave him a hug and congratulated him on a job well done. I asked him what brought the sex back? In short he replied, Montreal gay men. They have been working the military look since December and Asatoorian spun it in his own unique way. If you want to new spin on military you should be heading into the Rudsak boutique on Queen Street West around August 2010.
A taste of Rudsak Fall 10
Rudsak's Evik Asatoorian
